Friday, December 01, 2006

Shaken, stirred, or just plain drunk?


It seems the latest product to enter the food classification row is vodka!!

Different countries make it in different ways, and seeing as though the word comes from the Russian (and Polish) word for water there are those that feel that only certain methods of distillery should be allowed to call the final product vodka.

Do we really care?

Well, actually we (and by we, I do of course mean the EU) do (does). The matter is being taken seriously.

My question is, of course, how do the politicians, and doubtless other civil servants, plan on making a sober judgment? I suspect the companies involved will be plying them with quantities of the aforementioned liquid in order to convince them their product is the real deal.

For a fuller picture of the story behind food classifications see my article from last March.

And in another self-advertising plug, I am involved in a new journalism website called Altvoices, which will go live in the next week or so. Please visit and let us know what you think.

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